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Producing Successful Magazines and Newsletters

Magazine and newsletter design, style, format and production

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Chapter List

1. Preface
2. Identifying Your Audience: Considering Principles, Values And Ethics Identifying Your Audience; Considering Principles, Values And Ethics;
3. Producing A Business Plan The Main Elements Of A Business Plan;
4. Carrying Out Research Reasons For Conducting Research; Ways Of Conducting Research;
5. Deciding On Style Frequency, Format, Design And Circulation Style; Frequency; Format; Design;
6. Editorial Researching; Collating Information; Commissioning; Writing; Interviewing; Editing; Checking; Proof-Reading; Publicising; Getting Advertising; Briefing Production Staff;
7. Selecting And Organising Topics And Items Types Of Item; Presentation And Organisation Of Material; Selection And Rejection Of Items For Publication;
8. Getting Contributions Planning For The Future; ‘theming’; Gathering Material; Liaising With, And Rewarding, Contributors;
9. Writing, Interviewing And Proof-Reading Skills Writing Skills; Interviewing Skills; Proof-Reading Skills;
10. Sales, Advertising And Sponsorship Sales; Advertising; Sponsorship; Credit Control;
11. Guidance To Contributors And Advertisers Guidance For Contributors; Guidance For Advertisers; General Advice To Contributors And Advertisers;
12. Production Design; Printing; Finishing; Packing; Distribution; Selecting Production Services;
13. Equipment And Resources Small-Scale, Self-Produced Magazines; Larger-Scale, Self-Produced Magazines; Commerically-Produced Magazines;
14. Distribution Methods Of Distribution; Free Copies;
15. Project Management Project Management Processes; Project Management Tools;
16. Publicity Reasons For Publicity; Methods Of Generating Publicity;
17. Readers’ Surveys Survey Types; Survey Techniques;
18. Ensuring Quality And Identifying And Dealing With Problems Ensuring Quality; Identifying And Dealing With Possible Problem Areas; Some Ways Of Dealing With Problems;
19. Newsletters Purpose And Objectives; Research; Style, Frequency, Format, Design And Circulation; Editorial And Production; Equipment And Resources; Selecting And Organising Topics And Items; Getting Contributions; Writing And Interviewing Skills; Proof-Reading; Adverti
20. Electronic Publications 1. Electronic Publications In General; 2. E-Zines; 3. Electronic Newsletters;
21. Additional Items Numbering Of Periodicals; Bar Coding; Advertising Rates; Audited Circulation; Data Protection; Website; Membership Of Professional Bodies; Insurance; Writing And Publishing Skills; Box Number; Legal Issues; Uk Anti-Spam Regulations;
22. Summary Of Key Points And Action Planning Key Points; Action Planning;